DESCRIPTION
Citizen journalism, blogs, podcasts, YouTube, social networking, WOM, MySpace, Second Life. Never before have individuals had the means to influence world opinion so quickly and with such power. Enemies at the gate, ready to take down your brand or products, or allies that are the most effective voices of support? The question remains -- how to master these new communication mediums?
What do industry leaders have to say about what works and what doesn?t when the fate of your brand or product can be at the mercy of a single, anonymous voice? The rules have changed forever, or have they? Are honesty and diligence enough? What should your company be doing to proactively manage issues of potentially lethal consequence?
Our panelists will share insights into the communications strategies and tactics that have failed and those that have succeeded. As the rules are changing, these panelists are helping to shape them. Seating is limited, and the opportunities to hear these panelists speak are few, so register today.
All attendees will receive a free copy of Forrester?s new report: The Forrester Wave: Brand Monitoring, Q3 2006.
Speakers to include:
Bill Bulkeley, Technology Reporter, The Wall Street Journal
Bill Bulkeley has been a staff reporter for The Wall Street Journal for 34 years, mostly covering technology. Bill covers a variety of technology trends, including, recently, innovations in new media.
Jim Nail, Chief Strategy and Marketing Officer, Cymfony
Before joining Cymfony, an analytics company that scans and interprets the intersection of consumer-generated and traditional media, Jim was an analyst at Forrester for eight years, focusing on how marketing strategies must adapt to technology-driven changes in consumer media consumption habits.
Alex Laats, CEO, PodZinger
Alex Laats co-founded PodZinger as part of BBN Technologies Delta Division. An entrepreneur and communications expert, Alex provides the vision and leadership for PodZinger?s audio and video search business.
Michael Boudett, Partner, Foley Hoag LLP
Michael Boudett is a partner at Foley Hoag LLP and co-chair of the firm's litigation department. He practices in the areas of trademark and other intellectual property litigation and counseling. Michael has particular experience with trademark infringement and related internet and domain name disputes.