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This volume summarizes related bodies of law – false advertising, commercial disparagement, and defamation – that govern the conduct of business communications. It sets forth elements, damages, and related defenses for each of these causes of action and suggests ways to reduce the risk of liability in business communications, advertising, and marketing. Related claims, such as trademark infringement, copyright infringement, and interference with contractual relations, are also addressed. Risk management procedures, a checklist for compliance training, and a sample complaint, answer and jury instructions are provided. Download the Foley Hoag eBook (.pdf):
Liability for Commercial Speech: A Guide to False Advertising, Commercial Disparagement, and Related Claims
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To obtain a complimentary copy, please send us your request.
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