WHEN
December 10, 2008 8:00 AM - 10:00 AM
WHERE
Emerging Enterprise Center at Foley Hoag
Bay Colony Corporate Center, North Entrance
1000 Winter Street - Suite 4000
Waltham, MA 02451
Map
SUMMARY
We have been hearing a lot of buzz over the last few years about mobile advertising adding significant revenue to the wireless industry across the value chain. However, mobile advertising is still an insignificant percentage of the mobile revenues and the advertising spend. What does that mean for the future of mobile advertising? Will it indeed significantly add to both the top and bottom lines or will it just be another revenue sliver? What must the industry and the players do to have this market sector grow?
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