Presented By New England Healthcare Executives Network

Career Series: Building Your Brand with Social Media


Emerging Enterprise Center at Foley Hoag

Bay Colony Corporate Center, North Entrance
1000 Winter Street - Suite 4000
Waltham, MA 02451

Directions »


June 24, 2013 10:30AM–12:00PM


People are checking you out online, NOW. Even if you don’t have an active social media presence, people are still either looking for you there or looking for solutions that you or your company could provide. Would you like to leave them with information that will move them to action? Over 80% of employers are researching job candidates on social media, and they’re also looking for experts who can grow their business…maybe you. Directing what they’re learning about your reputation and brand will make a difference.

Pam Lassiter, President of the career management firm, Lassiter Consulting, and Susan LaPlante-Dube, Owner and Principal of Precision Marketing Group, will bring you the strategies for standing out from the crowd. Pam coaches executives in building their business success, researches trends in social media, and is author of The New Job Security- the 5 Best Strategies for Taking Control of Your Career.

Susan LaPlante-Dube leads a full-service outsourced marketing and PR firm for entrepreneurial organizations including specialties in content marketing, social media marketing and marketing strategy. Together, they know what’s happening online, in the market, and in your career.

In the presentation, you’ll master:

  • The differences between social media sites and why they matter
  • Using keywords and consistency to build credibility
  • How to become a thought leader
  • What to do with invitations from strangers to link
  • Leaving with an action plan to define how you want to be known

Come hear about building your brand and reputation with constantly-shifting social media for professional success today and tomorrow.