Key Elements of Living Well and How New Definitions of "Well" Are Changing Brand Choices & Investment Options
Presented by The Boston Club's Knowledge Exchange Series
Foley Hoag LLP
155 Seaport Boulevard
Boston, MA 02210-2600
How are global citizens defining the term Sustainable Living and what impact does this have on creating capital formation? By better understanding what living well means to people, what matters and motivates behaviors today (value, passions, etc.) towards any brand engagement, we are able to determine the cross-connection between what links the heart to the mind and to the wallet, and to reframe investing options. Unfolding today are major demographic shifts that point towards investing changes and the redefinition of the financial investing cycle so that we truly reward for profit and purpose. Investigating further the correlation between high net worth investors, intermediaries and entrepreneurs, we will explore the burgeoning social innovators and their thinking to impact and unlock a newer form of investing DNA which creates a virtuous cycle of capital formation.
Darby M. Hobbs – In line with her focus on fusing brand and sustainability principles for asset growth, Darby Hobbs launched SOCIAL3® in 2013. SOCIAL3® cultivates the Environmental, Social and Governance (ESG), Impact Investing and Corporate Social Responsibility (CSR) story lines and helps ensure that a firm’s vision and strategy align with its marketplace engagement. In 2009, Darby became certified in CSR; prior to that she was a senior leader at Brown Brothers Harriman, Fidelity Investments, PNC Bank (PFPC), First Data Corporation and AMEX in marketing strategy, strategic and business planning, product development, public relations, communications and education. Darby launched the Boston Chapter of Conscious Capitalism, was a judge for Brandeis University's Bunson Investment Impact Challenge, and is a mentor with Boston College's graduate course on Entrepreneurship and Business Planning. She serves on the Education Committee for US SIF, is a board member of Boston Youth Symphony Orchestra (BYSO), and a member of The Boston Club's Strategic Planning Committee.
Amy du Pon – is an innovative and action-oriented senior strategist, helping organizations grow with experiences that matter. Her mission is to cocreate scalable positive change for business success and social good, be it through her consulting practice, AcoVie - “Living Better Together”, or with innovation and design firms where she believes notable impact can be realized. Most recently as the Global Head of Data Insights at Havas Media Group, Amy was responsible for Meaningful Brands™, Insights, Modeling and Analytics. Meaningful Brands™ is seen as a visionary industry practice, with pioneering measures and application guidance for businesses, based on economic wellbeing and 21st century requirements for success. Amy played a notable role in evolving the agency product, strengthening client partnerships and growing the agency portfolio. Previously, she successfully built and led the North America strategy team, working with and shaping brand experiences for great brands such as Danone, Fidelity, LVMH, NBTY, Philips, SHC and Volvo. Amy graduated with a BA Honors in International Business from the University of the West of England, UK.
- Reg and School St Members: No charge
- Associate Members: $35
- Non-Members: $50
PLEASE NOTE: Reservations are required for all events. No-shows and walk-ins will be billed at the rate established for the event. The no-show charge for Members is $35.00. For this event, reservations and cancellations will be accepted until Noon, Wednesday, September 16, 2015.
For more information
- Contact: The Boston Club
- Phone: 781-639-8002
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