Cramer Selected as Interactive Agency of Record by Foley Hoag LLP
Boston, MA - May 8, 2007
Leading Law Firm Taps Cramer to Assist with Online Marketing Communications Initiatives, Overhaul www.foleyhoag.com and Create New Online Content Management System
Cramer, a digital marketing and event solutions agency, announced today that after a rigorous review process Cramer has been chosen by Foley Hoag LLP as the firm's Interactive Agency of Record. Among Cramer's initial assignments will be to overhaul Foley Hoag's website; design, create and implement a number of online marketing communications projects; and to construct and deploy a new online content management system.
Cramer is also working with Foley Hoag on a number of marketing technology solutions for the BIO 2007 International Convention, the biotechnology industry's global trade show. The solutions planned for deployment at BIO 2007 are the first of many such interactive marketing activities that Cramer and Foley Hoag have planned over the coming year.
"Online initiatives are one of the top marketing priorities for our firm, as we become even more agile in the marketplace and raise the bar on our responsiveness to clients. In Cramer, we have found the ideal strategic partner to make this happen," said Jeffrey R. Scalzi, Director of Marketing at Foley Hoag. "As we look to push our intellectual capital to Foley Hoag' key audiences, Cramer' expertise will make foleyhoag.com a knowledge and resource destination for clients, prospects, alumni, potential recruits and colleagues seeking up-to-the-minute industry perspectives."
Cramer and their technological and creative partners will work closely with Foley Hoag' marketing and business development team to plan and execute a comprehensive audit of the firm' current online environment as well as the firm' online marketing communications efforts to date. Additionally, Cramer and Foley Hoag will work together to fully identify and analyze each of the associated business requirements and required technical and creative infrastructure that will be necessary to re-launch www.foleyhoag.com and design, build and deploy the new content management system.
"We are eager to work closely with Foley Hoag to help the firm expand the online visibility of the firm's identity while helping them continue to meet and exceed the requirements of their local, national and international clients," said Darren Ross, Executive Vice President, Cramer. "It is our mission here at Cramer to help our clients understand that digital marketing projects require a distinctive way of thinking and to work with them to create persuasive, pertinent online experiences that will both engage and excite Foley Hoag's key audiences. The success of this partnership will rely on seamless coordination, concise communication and clear management structure, all of which are hallmarks of the way Cramer works with our digital marketing clients."