Foley Hoag Event

Trademark Transactions for the Generalist In-House Counsel

April 13, 2021

Your company has invested in developing its goodwill and protecting its brands, and now seeks to bring in partners. Or perhaps your company seeks to grow by on-boarding third-party brands. Trademarks form a key asset in many business transactions, but overlooking important details and traps for the unwary can lead to unintended consequences. In this one-hour webinar, we cover the fundamentals of protecting trademark rights in the context of an array of transactions, including:

Assignments
Licenses
Due diligence for mergers and acquisitions
Co-branding agreements
Bankruptcy

Learn the essentials for successful brand protection in the context of business deals.

Speakers

Josh Jarvis, Partner, Deputy Chair, Intellectual Property Department, Foley Hoag LLP
Jenevieve Maerker, Counsel, Co-Chair, Trademark, Copyright & Unfair Competition Practice, LLP
Nicole Kinsley, Counsel, Foley Hoag LLP