In the wake of a seemingly never ending pandemic, and ongoing issues of national and local concern, your campus may face many pressing questions:

• How do you continue to ensure the safety and well-being of your communities?
• Will families continue to trust your leadership in times of crises?
• How do you respond to student activism?
• How does your campus navigate the national and local political climate in a key election year?
• Are your communications tools up to the task of addressing complex issues in a quick-moving digital landscape?

While the answers may vary and take time to develop, the central challenge is always clear: no matter the issue, schools must convince students, parents, faculty, staff, and other stakeholders that their approach is thoughtful and makes sense. Schools will need to adapt quickly as new information becomes available and communicate rapidly and effectively in order to reassure their constituents that things are well under control.

Join us for a discussion with a leading crisis communications specialist to learn fundamental principles of effective crisis communication and reputation management in the school setting.

Speakers:

• Madeleine K. Rodriguez, Partner, Foley Hoag LLP
• Diana C. Pisciotta, President, Denterlein