Join us for a practical discussion for marketing leaders and in-house counsel on how everyday marketing, social media, and digital campaigns can trigger trademark, copyright, false advertising, false endorsement, and publicity‑rights claims. While the only truly “safe” path is to obtain permission, marketing teams often face pressure to move quickly and creatively. This webinar explored practical, defensible ways to reference other brands, copyrighted works, and people’s likenesses when permission isn’t feasible.
This webinar covered:
Common pitfalls: how marketing uses of brands, copyrighted works or celebrity likenesses can create significant legal risk
Why permission is the gold standard—and when limited, low‑risk uses may be defensible
How to reference brands factually and reduce the risk of implied endorsement or false association claims
How hashtags, tags, and @mentions can create endorsement risk and safer alternatives
Public domain works and traps to avoid when relying on them
Common pitfalls when naming competitors in ads and how to reduce legal risks
Parody and satire: what’s protected expression and what’s a lawsuit magnet
Influencers, user generated content, and reposts, and why resharing doesn’t immunize you
CLE credit for this course is available in New York and California. This program is offering 1.0 Areas of Professional Practice Credit(s) in NY, and 1.0 General Credit(s) in CA. The program is appropriate for both newly admitted attorneys and experienced attorneys. Please contact usfor details.
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