Speaking Engagement

RoboBusiness Conference Startup Bootcamp Part 1: Basics & Best Practices

October 15, 2025

Foley Hoag attorneys John Lanza and Jen Audeh will speak at the RoboBusiness conference in a session titled "Startup Boot Camp Part 1: Basics & Best Practices."

Starting a robotics company, as well as growing and scaling, has many challenges. The Robotics Startup Boot Camp Part 1 will share best practices for many of the common challenges that can make or break a company. Experts will speak about topics that include: - Customer discovery - Developing a sales pipeline - Intellectual property and trademarks - Media and marketing 101 - Working with corporate partners - How to fund your startup

Speakers

  • John Lanza, Partner, Foley Hoag
  • Jen Audeh, Partner, Foley Hoag
  • Joyce Sidopoulos, Co-Founder & COO, MassRobotics 
  • Marita McGinn, Director, MassRobotics Accelerator