Foley Hoag secured a victory for client Four Women Health Services, a reproductive health clinic, when a Massachusetts federal judge denied a request by an anti-abortion nonprofit and a marketing firm to dismiss claims that they tried to trick women into visiting a pregnancy "crisis" center.
Four Women Health Services alleges that Abundant Hope, with the assistance of marketing firm Choose Life Marketing, has engaged in a pattern of false and deceptive advertising to mislead women seeking reproductive healthcare services into making appointments with Abundant Hope, an anti-abortion nonprofit, instead of Four Women, a licensed medical clinic. Four Women alleges that in an 18 month period, close to 600 women who were seeking information about Four Women ended up interacting with Abundant Hope, and many cancelled existing appointments or did not show up for appointments.
Partner Emily Nash said the following to
Law360 following the judge’s decision: "We are grateful that the court's decision recognizes the viability of our client's claims against Choose Life Marketing and Abundant Hope. Today's decision recognizes that the manipulation of reproductive healthcare will not be ignored. We look forward to continuing to elevate the voices of those who provide and seek access to legitimate reproductive healthcare services."
In addition to Nash, the Foley Hoag team representing Four Women Health Services includes Caroline Holliday and Brenna Rosen.
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