Foley Hoag Partner and Chair of the Advertising & Marketing Practice August Horvath will speak on a panel titled “Advertising Class Actions Year in Review: Survey of Recent Cases, Plaintiff’s Bar Tactics and Winning Defense Strategies” at ACI’s 9th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation. The discussion will cover:
Analyzing recent advertising class actions decisions
Examining claims that have been the basis of recent class action activity
Identifying what plaintiff attorneys are targeting – claims, platforms, and industries under scrutiny
Spotlighting high-risk jurisdictions like California and Illinois and why they’re plaintiff friendly
Investigating Plaintiffs’ bar using AI tools to find instances of non-compliance
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